Privacy Policy

1. Who We Are

Shopello Ltd is registered in England & Wales. We operate the website shopello.co.uk and are responsible for your personal data. Contact us at privacy@shopello.co.uk.

2. What Data We Collect

• Name, email address, delivery address, and phone number when you place an order.
• Payment information (processed securely by our payment provider — we do not store card details).
• Browsing data and cookies to improve your experience on our site.
• Email address if you subscribe to our newsletter.

3. How We Use Your Data

• To process and fulfil your orders.
• To send order confirmations and shipping updates.
• To respond to your enquiries and provide customer support.
• To send marketing emails (only with your consent — unsubscribe at any time).
• To improve our website and services.

4. Legal Basis for Processing

We process your data on the basis of contract performance (to fulfil your order), legitimate interests (fraud prevention, improving our services), and consent (marketing communications).

5. Sharing Your Data

We do not sell your personal data. We share it only with trusted third parties necessary to operate our service, including delivery couriers, payment processors, and email service providers. All third parties are contractually bound to protect your data.

6. Data Retention

We retain your personal data for as long as necessary to fulfil orders and comply with legal obligations (typically 7 years for financial records). Newsletter subscribers can unsubscribe and request deletion at any time.

7. Your Rights

Under UK GDPR you have the right to access, correct, delete, or restrict processing of your personal data. To exercise any right, contact us at privacy@shopello.co.uk. You also have the right to lodge a complaint with the ICO (ico.org.uk).

8. Cookies

We use essential cookies to operate the site and analytical cookies to understand usage. You can control cookies through your browser settings.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email or a notice on our website.